AI Search.
How AI Overviews, AI Mode, and the answer engines — ChatGPT, Gemini, Perplexity — are reshaping search, plus generative engine optimization (GEO) and answer engine optimization (AEO).
The morning brief on the shift from search to AI answers.
One email a day, Monday through Friday. We track every core update, SERP change, and AI Overviews rollout so you can see where the traffic is moving. The site you're on is the archive, Search Shift is the product.
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